Value Offered |
Business Management: Define and implement corporate Web strategy and operational objectives. Provide business analysis integrating strategic planning with practical implementation. Develop new products and revenue sources. Find and develop affiliate relationships. Determine Web applications and content to meet corporate and site goals. Provide strategic Web consulting to your departments. Budget planning and administration.
Project Management: Manage Web and back-end integrations. Design Web applications including E-commerce functionality. Prepare project documentation including project plans and application specifications. Create process flows, data mapping and high-level data models. Oversee development and design team members directly, including technical and visual groups. Manage multiple teams of consultants in development, implementation, testing and maintenance of applications.
Web Management: Design the customer experience on the Web site, including usability, site architecture, and CRM. Establish standards and guidelines for Web content, including style guidelines. Determine cost effective production and maintenance processes including workflow between client departments. Provide reports and analysis such as site statistics, audits, cost/benefit analysis and user surveys. Execute online marketing campaigns.
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Technical |
Environments: Windows, NT, MAC, Unix, VMS, CICS, AS/400
Software: HTML, DHTML, XML, CSS, JavaScript, Adobe Photoshop, Illustrator, Premier, Acrobat, Visio, Timss, iMUS, Microsoft Word, Access, Excel, Project |
Experience |
Direct Marketing Association, New York City
Director, Internet Development | 1999-Present | | The DMA is an international trade organization of some 4,700 companies in direct and interactive marketing. Its principal activities include conferences, training seminars, research and its regulatory lobby. (www.the-dma.org). |
Achievements:
- Advanced the overall quality of strategic thinking and applied technology. Establish the direction for the entire line of online services, products, and programs.
- Create a comprehensive RFP for Web development and hosting that led to a savings of $70k per year in hosting fees and saved over 1 million in development costs.
- Project leader for the integration of The DMA Web site and its central Oracle database/Timss management package. This included significant business process redesign leading to improved productivity and quality.
- Identify, negotiate and manage strategic relationships with multiple content and technological partners.
- Wrote product specifications multiple database driven applications. This included scoping the projects, communicating with affected departments and the development team, and managing these projects from inception through completion. These E-commerce applications now generate over $5 million in annual revenue:
- Online event registration.
- Searchable online membership databases.
- Online bookstore and shopping cart.
- Job and resume board.
- Online “Yellow Pages” and integrated RFP application.
- Database E-mail publishing products with fully automated content and subscriber customized.
- Automated delivery of segmented Web content by various business and demographic categories.
- Extensive Web site user customization and personalization functions.
- Design and implement a national consumer opt-out system and corresponding list cleaning services.
- Increase Web site use by 300%.
- Conducted customer needs surveys that identified key products and services needed by DMA members. As a result The DMA refocused the services it provides its members.
- Create and manage The DMA Intranet used for internal communication and DMA business process documents.
- Create an Extranet and various integrated interfaces for vendors providing services to The DMA.
International Council of Shopping Centers, New York City
Internet Coordinator | 1997-1999 | | ICSC is an international trade organization for the shopping center industry of some 40,000 members with offices around the world. Its principal activities include conferences, seminars, research and its regulatory lobby. (www.icsc.org). |
Achievements:
- Initiated and designed the business specifications for number of integrated database driven applications including various searchable directories, job bank and user customization and personalization functions in an SQL Server environment with an iMIS association management package.· Initiated and designed the business specifications for number of integrated database driven applications including various searchable directories, job bank and user customization and personalization functions in an SQL Server environment with an iMIS association management package.
- Translated customer/department needs into new features and new services such as the ISCS online real estate databases.
- Develop workflow procedures for moving ICSC's vast content onto the site, including the creation of custom content management and conversion tools.
- Developed partnerships with content providers that substantially enhanced the site’s usefulness.
- I successfully lead the project to integrate ICSC’s Web site and its central database.
- During my tenure the site usage increased ten fold.
Digital Exchange Group, New York City
Manager | 1996 to 1997 | | DX is an Internet development company and a technology advisor to the International Agency for Economic Development and its UN member nations. |
Achievements:
- Developed client and strategic relationships, implementing sales and marketing strategies for Internet conference and training services.
- Oversaw development of internet training programs including both public and corporate training, planned and executed conferences and events for such clients as the United Nations, the Securities Industry Association, the Young Presidents Association, and Citibank.
| Freelance Web site design | 1996 | | Designed and implemented Web sites and provided consultation on technology and marketing. Sights include the Atlantic City Free Public Library and the prototype site for Atlantic City, N.J. |
Borough of Manhattan Community College, New York City
General Institutional Services Coordinator | 1992 - 1996 | | Department and project management. Manage special projects, including web projects, for the Dean of Administration. Serve a college staff of 1,800 and a student body of over 16,000. |
Achievements:
- Successfully manage 3/4 million combined budgets in information distribution and facilities areas, with five direct reports and a combined staff of ten.
- Managed the telephone system, print shop (15 million annual impressions), temporary personnel services, and facility reservation system.
- Lead project manager for changing an in house telephone switch to a DMS100 based Intellipath system.
- Web projects included 'New York New York', developed for Borough President Ruth Messenger, 'Downtown', for the Lower Manhattan Cultural Council, and BMCC’s own Intranet and external Web sites.
- Developed and maintained administrative procedures, developed and bid contracts, contract management and vendor relations, managed budgets, work order priorities and utilization analysis.
- Oversee short-term personnel services for entire college, reducing costs by 40%.
- Design specifications for the electronic version of the College phone book in Lotus Notes
- Solicit and deliver over 1/2 million worth of second -hand office and classroom furniture, as well as computer related equipment, from business and government institutions.
- Use strong organization skills and ability to motivate staff to handle increasingly complex workload.
| Fine Arts Painter, New York City | 1974 - 1992 | | Fine arts painter with gallery and museum exhibitions in New York and elsewhere, including publication in Art News, NY Times, and on NBC news. |
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