tag:blogger.com,1999:blog-90568145798867227222010-03-17T10:37:32.666-07:00This blog covers various aspects of the Web, including design and analytics based on my experience since 1993. I encourage other points of view.Robert Blakeleyhttp://www.blogger.com/profile/08635897909010195556noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-9056814579886722722.post-35500380224211390622010-03-17T10:36:00.000-07:002010-03-17T10:37:32.678-07:00

Implementing an analytics program can eventually involve many, many dimensions of data that need to be tracked and involve multiple groups of people. This article outlines how to create a Data Definitions document to help everyone understand what information is available, what the information means, what variable it is kept in, and provides a set of terms and names so everyone has a common

Robert Blakeleyhttp://www.blogger.com/profile/08635897909010195556noreply@blogger.com0tag:blogger.com,1999:blog-9056814579886722722.post-62374205557154033772010-02-26T12:18:00.000-08:002010-02-26T12:22:06.128-08:00

There are things you know to be true, things that are probably true, that might be true, and those things that you hope are true. Unfortunately we can sometimes confuse them, particularly when ‘selling’ a point; whether that is an idea within our business or in politics.I think there are relatively few things we know to be true. That men walked on the moon is probably true, but I do not

Robert Blakeleyhttp://www.blogger.com/profile/08635897909010195556noreply@blogger.com0tag:blogger.com,1999:blog-9056814579886722722.post-31247567266113895452010-01-18T19:57:00.000-08:002010-01-18T20:01:37.044-08:00

This is the third part of a three part article about tracking widgets. In part one, “Widget Analytics in Omniture – Part 1 of 3”, I discussed widgets, how they are used by Business, and the metrics used to track business goals. In the second part, “Widget Analytics in Omniture – Part 2 of 3”, I detailed how to implement those metrics in Omniture. In the third part, I will go through how these

Robert Blakeleyhttp://www.blogger.com/profile/08635897909010195556noreply@blogger.com0tag:blogger.com,1999:blog-9056814579886722722.post-88330861136649320482009-12-23T11:37:00.000-08:002009-12-23T11:39:08.307-08:00

In part one of this article, “Widget Analytics in Omniture – Part 1 of 3”, I discussed widgets, how they are used by Business, and the metrics used to track business goals. In this section will outline how to implement those metrics in Omniture.Widgets are usually intended to support branding, reach, and acquisition. So widget metrics are for the most part campaign metrics, not much different

Robert Blakeleyhttp://www.blogger.com/profile/08635897909010195556noreply@blogger.com0tag:blogger.com,1999:blog-9056814579886722722.post-7872756171332724922009-11-30T08:13:00.000-08:002009-12-23T11:43:36.672-08:00

Widget metrics are fairly straight forward. Getting the metrics, however, can be a bit more complex, depending on your tools. This is the first part of a three part article that will discuss both widget metrics and how to implement them in Omniture. What’s a Widget?Widgets are primarily used to present content or ads. Many widgets do both by providing content with embedded ads. Sometimes widgets

Robert Blakeleyhttp://www.blogger.com/profile/08635897909010195556noreply@blogger.com0tag:blogger.com,1999:blog-9056814579886722722.post-76089056376559235142009-10-30T14:16:00.000-07:002009-11-29T16:19:30.024-08:00

I recently posted an article about segmenting metrics, including compound metrics. In this post we will see how looking at the components of compound metrics can lead to greater business insights.A typical compound metric is Page Consumption (page views divided by visits). This is a proxy for user interest. Another compound metrics is Repeat Use (visits divided by unique users). This is a proxy

Robert Blakeleyhttp://www.blogger.com/profile/08635897909010195556noreply@blogger.com0tag:blogger.com,1999:blog-9056814579886722722.post-40688237361785356242009-10-11T15:52:00.000-07:002009-11-29T16:17:46.255-08:00

If you have been in marketing for any length of time, you know a given number presented in isolation means nothing. For example the answer could be “42”. What does that mean? Is it good or bad? It has meaning only when compared to something. Comparing it to something is the first step in answering the question “What should I do?” For media web sites there are some standard comparisons that can be

Robert Blakeleyhttp://www.blogger.com/profile/08635897909010195556noreply@blogger.com2tag:blogger.com,1999:blog-9056814579886722722.post-43564641991564488762009-09-16T06:16:00.000-07:002009-09-16T07:51:03.827-07:00

This article provides an overview of a key conversion metric for a media sites: PVC. It provides a measure of the pages most involved in driving page consumption, whether that is overall consumption or the consumption of specific high value pages. If you are a CMO or report to one, you will care about PVC.Here is what we will cover:What is PVC?How is it related to other metrics? How is it used?

Robert Blakeleyhttp://www.blogger.com/profile/08635897909010195556noreply@blogger.com0tag:blogger.com,1999:blog-9056814579886722722.post-50705876453931373742009-08-09T07:15:00.000-07:002009-08-09T07:18:35.945-07:00

Reports can be generalized into different types. For example there are testing reports, ad-hoc reports, predictive reporting, dashboards, etc. They have different purposes. The most common type of reporting is a monitoring report.Monitoring reports are intended to do just that: monitor. They contain the metrics for your site or product that you look at all the time. This differentiates them from

Robert Blakeleyhttp://www.blogger.com/profile/08635897909010195556noreply@blogger.com0tag:blogger.com,1999:blog-9056814579886722722.post-53046689363235378352009-05-13T17:24:00.000-07:002009-08-09T07:26:40.189-07:00

Not all success is the same. In deciding on the success measures for a project, one must be aware of what type of success is being considered. There can be a success by one measure while at the same time producing an absolute failure in another dimension. One can have a product of significant interest to users but has poor usability. One can have a product that generates a great deal of activity

Robert Blakeleyhttp://www.blogger.com/profile/08635897909010195556noreply@blogger.com0tag:blogger.com,1999:blog-9056814579886722722.post-78471093645030560312009-05-02T19:59:00.000-07:002009-05-02T20:12:08.882-07:00

In the long run, it is the discovery of meaning that is the key to personal fulfillment; it is the discovery of purpose that gives a man or woman a reason to want to live. In feeling useful or needed, man finds his happiness - Rabbi Hayim Halevy Donin

Robert Blakeleyhttp://www.blogger.com/profile/08635897909010195556noreply@blogger.com0